The deal includes a $200,000 marketing budget and $3.3 million in retail product. Only adding to the momentum was the news of Nike, LeBron Sr., and Florida A&M University (FAMU) striking a six-year partnership earlier this year for the Tallahassee-based school to become the brand’s flagship HBCU. The Men’s & Women’s Basketball squads will be “Team LeBron” - with crown logo on uniforms and exclusive Rattlers LeBron sneakers. Nike has signed a 6-year school-wide apparel contract with HBCU Florida A&M University for all 15 sports. Only God knows what the future holds… But when that time does come that I have to narrow my schools down to whatever number it is… there WILL be multiple HBCUs on that list! And they won’t just be there for show.” just wanted to let everybody know that I AM RIDING FOR MY PEOPLE! I’M 10 TOES BEHIND THE BLACK COMMUNITY!! Any way I can help or make a change in the black community best believe I am going to do that. “WE ARE THE REASON THAT THESE SCHOOLS HAVE SUCH BIG NAMES AND SUCH GOOD HISTORY… But in the end what do we get out of it? What a lot of Top-level athletes don’t understand is… If you’re a pro… then you’re a pro no matter what college you go to… even if you don’t go to college… if you’re a killer… YOU ARE GOING TO KILL ANYWHERE. 2 shooting guard, is one of the biggest names to do so.Īs the player himself promised in an Instagram post that has since been deleted: Mikey Williams, the 11th-ranked prospect in the class of 2023 according to ESPN and the No. However, there are a few that have flirted with the idea of attending one. “Nobody really does stuff at HBCUs or embraces the culture that is very synonymous with the basketball culture,” Duncan said, adding that the deal between the two GLSE and the school came together in less than two weeks.įor most of the players, playing at an HBCU will be a brand new experience. Still, with the price tag for use of FTX significantly higher than Florida Memorial’s, GLSE was willing to accept the deficit. For example, FTX Arena can host up to 21,000 people FMU’s Wellness Center’s capacity is 3,000. The loss comes from the obvious difference in seating capacity for venues that can hold more people. The three-time NBA champ was sold.ĭuncan said there was a financial sacrifice but it wasn’t as hefty as people may think. When Duncan’s playing days were over, he approached Green about forming the organization that became GLSE. Green went on to play in the NBA, while Duncan played his ball overseas. Green and Duncan are childhood friends who played basketball together growing up. But it was important to provide an experience that normally don’t get.”Ī post shared by The Battle 76ers wing Danny Green is the other co-founder of GLSE. “With the stars that are playing at this event, we could’ve done it at a major NBA arena and done really well by doing that. “We want to be different and we’re showcasing that you can do stuff at HBCUs,” said Duncan, co-founder & CEO of Gold Level Sports & Entertainment. Still, tournament director Darren Duncan told Boardroom, The Battle did not land at FMU by accident - it was by design. This ruled out the University of Miami and Florida International University, two neighboring schools that are much larger than FMU. The organization identified Miami as the tournament location but could not host it at a division one school due to NCAA regulations. Florida Memorial fit perfectly into GLSE’s plans. Rather, the competition will take place at the unlikely venue of Florida Memorial University (FMU), an HBCU located in nearby Miami Gardens. Bronny, social media superstar Mikey Williams, and UCLA commit Amari Bailey.īut they won’t be playing at the Miami Heat’s FTX Arena. The Athletes headlining the event include LeBron James Jr., a.k.a. High school basketball stars will be taking their talents to south beach this weekend when they compete in The Battle Basketball Showcase, a prep tournament in Miami hosted by Gold Level Sports & Entertainment (GLSE).īut this is no ordinary high school throwdown. The Battle Basketball Showcase goes down this weekend at Florida Memorial University featuring two of the high school game’s biggest names.
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